APA (7th ed.) Citation

American Newspaper Publishers Association. Bureau of Advertising, Newsprint Information Committee, Opinion Research Corporation (U.S.), & Advertising Research Foundation. (1969). What can one newspaper ad do?: An experimental field study of newspaper advertising communication and sales results. [publisher not identified].

Chicago Style (17th ed.) Citation

American Newspaper Publishers Association. Bureau of Advertising, Newsprint Information Committee, Opinion Research Corporation (U.S.), and Advertising Research Foundation. What Can One Newspaper Ad Do?: An Experimental Field Study of Newspaper Advertising Communication and Sales Results. New York: [publisher not identified], 1969.

MLA (9th ed.) Citation

American Newspaper Publishers Association. Bureau of Advertising, et al. What Can One Newspaper Ad Do?: An Experimental Field Study of Newspaper Advertising Communication and Sales Results. [publisher not identified], 1969.