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|a 659.133
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|a Yeck, John D.
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| 245 |
1 |
0 |
|a Planning and creating better direct mail /
|c [by] John D. Yeck [and] John T. Maguire.
|
| 264 |
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1 |
|a New York :
|b McGraw-Hill,
|c 1961.
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| 300 |
|
|
|a 387 pages ;
|c 24 cm.
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| 336 |
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|a text
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| 337 |
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| 338 |
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|2 rdacarrier
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| 490 |
1 |
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|a McGraw-Hill series in marketing & advertising
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| 504 |
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|a Includes bibliography.
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| 650 |
|
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|a Advertising, Direct-mail.
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| 700 |
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|a Maguire, John T.
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| 830 |
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|a McGraw-Hill series in marketing and advertising.
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