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Mass communications; a book of readings selected and edited for the Institute of Communications Research in the University of Illinois.

Bibliographic Details
Corporate Author: University of Illinois (Urbana-Champaign campus). Institute of Communications Research
Other Authors: Schramm, Wilbur, 1907-1987 (Editor)
Format: Book
Language:English
Published: Urbana, University of Illinois Press, 1949.
Subjects:
Communication.
Communication
Table of Contents:
  • A Brief Chronology of Mass Communications
  • The Natural History of the Newspaper / Robert Park
  • The Rise and Place of the Motion Picture / Terry Ramsaye
  • The Growth of American Radio; Ragtime to Riches / Llewellyn White
  • The Growth of International Communications; The International News-Gatherers / Llewellyn White, Robert Leigh
  • The Structure and Function of Communication in Society / Harold Lasswell
  • Freedom and Restraint: A Short History / Edward Cheyney
  • Communications and Government / Fred Siebert
  • The Press, Propaganda, and Pressure Groups / Ralph Casey
  • The Problem of Newspaper Monopoly / Raymond Nixon
  • The Problem of Monopoly in Motion Pictures / Robert Brady
  • The Economic Effects of Advertising / Neil Borden
  • How Much Income Is Available to Support Communications? / Charles Kinter
  • Commission on Freedom of the Press: Toward a Free and Responsible Press
  • American Society of Newspaper Editors: Canons of Journalism
  • National Association of Broadcasters: The Broadcasters' Creed; Standards of Practice.
  • Motion Picture Association of America: The Production Code
  • the Communication Process and General Semantic Principles / Wendell Johnson
  • Psychological Barriers to Communication / Daniel Katz
  • The Nature of News / Wilbur Schramm
  • Some Cultural Approaches to Communication Problems / Margaret Mead
  • Radio and Other Forms of Social Participation / Hadley Cantril, Gordon Allport
  • Trends in Newspaper Content / Frank Mott
  • An Analysis of Themes and Plots in Motion Pictures / Martha Wolfenstein, Nathan Leites
  • Radio Programming-A Summary / Kenneth Baker
  • The World of the Daytime Serial / Rudolf Arnheim
  • Values in Mass Periodical Fiction, 1921-1940 / Patricke Johns-Heine, Hans Gerth
  • The Devices of Propaganda
  • The Formula for Readability / Rudolf Flesch
  • The Communications Behavior of the Average American / Paul Lazarsfeld, Patricia Kendall
  • Age, Education, and Economic Status as Factors in Newspaper Reading / Wilbur Schramm, David White
  • The ABCD's of Radio Audiences / H.M. Beville Jr.
  • Portrait of the Book Reader / Lester Asheim
  • The World Outside and the Pictures in Our Heads / Walter Lippmann.
  • The Effects of Reading / Douglas Waples, Bernard Berelson, Franklin Bradshaw
  • Mass Communication, Popular Taste and Organized Social Action / Paul Lazarsfeld, Robert Merton
  • Radio and the Printed Page as Factors in Political Opnion and Voting / Paul Lazarsfeld, Bernard Berelson, Hazel Gaudet
  • Communications and Public Opinion / Bernard Berelson
  • Under What Conditions Do Opinions Predict Behavior? / John Dollard
  • Consensus and Mass Communication / Louis Wirth.