Cover Image

Marketing research : text and cases /

Bibliographic Details
Main Author: McGown, K. L., 1943-
Format: Book
Language:English
Published: Cambridge, Mass. : Winthrop Publishers, [1979]
Subjects:
Marketing research.
Marketing research > Case studies.
Description
Item Description:Includes index.
Physical Description:xiv, 432 pages : illustrations ; 25 cm.
ISBN:087626562X :