Quantitative theories in advertising /

Bibliographic Details
Main Author:	Rao, Ambar G.
Format:	Book
Language:	English
Published:	New York : Wiley, [1970]
Series:	Publications in operations research ; no. 21.
Subjects:	Advertising > Mathematical models.

Description
Item Description:	A revision of the author's thesis, University of Pennsylvania.
Physical Description:	x, 103 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies.