Some guidelines for advertising budgeting /

Bibliographic Details
Main Author:	Hurwood, David L., 1922-
Other Authors:	Brown, James K.
Format:	Book
Language:	English
Published:	[New York] : [The Conference Board], [1972]
Series:	Conference Board report no. 560
Subjects:	Advertising.

Description
Physical Description:	iii, 65 pages : illustrations ; 28 cm.
Bibliography:	Bibliography: page 63.