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Cases in advertising and communications management /

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Bibliographic Details
Main Author: Greyser, Stephen A.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1972]
Subjects:
Advertising > Case studies.
Description
Physical Description:xvi, 665 pages : illustrations ; 24 cm.
ISBN:0131184970