The compleat copywriter ; a comprehensive guide to all phases of advertising communication.
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1966]
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| Series: | McGraw-Hill series in marketing and advertising.
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| Subjects: |
| Physical Description: | x, 326 pages ; 23 cm. |
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| Bibliography: | Bibliography: pages 318-319. |