Changing practices in advertising decision-making and control /

Bibliographic Details
Main Author:	Buell, Victor P.
Corporate Author:	A.N.A. Advertising Management Policy Committee
Format:	Book
Language:	English
Published:	New York : Association of National Advertisers, [1973]
Subjects:	Advertising. Decision making.

Description
Item Description:	"Prepared under the auspices of the A.N.A. Advertising Management Policy Committee."
Physical Description:	ix, 114 pages : illustrations ; 28 cm.
Bibliography:	Bibliography: pages 95-98.