Cover Image

Advertising techniques and management.

Bibliographic Details
Main Author: Zacher, Robert Vincent
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1967.
Edition:Rev. ed.
Subjects:
Advertising.
Description
Physical Description:xiii, 666 pages : illustrations ; 24 cm.
Bibliography:Bibliographical footnotes.