APA (7th ed.) Citation

Zacher, R. V. (1967). Advertising techniques and management (Rev. ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

Zacher, Robert Vincent. Advertising Techniques and Management. Rev. ed. Homewood, Ill.: R. D. Irwin, 1967.

MLA (9th ed.) Citation

Zacher, Robert Vincent. Advertising Techniques and Management. Rev. ed. R. D. Irwin, 1967.