Cover Image

Advertising /

Bibliographic Details
Main Author: Wright, John Sherman, 1920-
Other Authors: Warner, Daniel S., Winter, Willis L.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1971]
Edition:3d ed.
Subjects:
Advertising.
Description
Physical Description:xv, 816 pages : illustrations (part color), maps (part color) ; 24 cm.
Bibliography:Includes bibliographies.
ISBN:0070720657