APA (7th ed.) Citation

Wiseman, M. (1959). The new anatomy of advertising: Applying scientific method to the solution of advertising problems. Harper.

Chicago Style (17th ed.) Citation

Wiseman, Mark. The New Anatomy of Advertising: Applying Scientific Method to the Solution of Advertising Problems. New York: Harper, 1959.

MLA (9th ed.) Citation

Wiseman, Mark. The New Anatomy of Advertising: Applying Scientific Method to the Solution of Advertising Problems. Harper, 1959.

Warning: These citations may not always be 100% accurate.