APA (7th ed.) Citation

Weiss, E. B., Kendall, F. C., & Larrabee, C. B. (1938). The handbook of advertising. McGraw-Hill book company, inc..

Chicago Style (17th ed.) Citation

Weiss, E. B., Frederick Charles Kendall, and C. B. Larrabee. The Handbook of Advertising. New York, London: McGraw-Hill book company, inc., 1938.

MLA (9th ed.) Citation

Weiss, E. B., et al. The Handbook of Advertising. McGraw-Hill book company, inc., 1938.