APA (7th ed.) Citation

Watkins, J. L. (1949). The 100 greatest advertisements, who wrote them and what they did. Moore.

Chicago Style (17th ed.) Citation

Watkins, Julian Lewis. The 100 Greatest Advertisements, Who Wrote Them and What They Did. New York: Moore, 1949.

MLA (9th ed.) Citation

Watkins, Julian Lewis. The 100 Greatest Advertisements, Who Wrote Them and What They Did. Moore, 1949.