APA (7th ed.) Citation

Tipper, H., Hollingworth, H. L., Hotchkiss, G. B., & Parsons, F. A. (1917). Advertising: Its principles and practice ((2nd printing).). The Ronald press co..

Chicago Style (17th ed.) Citation

Tipper, Harry, Harry L. Hollingworth, George Burton Hotchkiss, and Frank Alvah Parsons. Advertising: Its Principles and Practice. (2nd printing). New York city: The Ronald press co., 1917.

MLA (9th ed.) Citation

Tipper, Harry, et al. Advertising: Its Principles and Practice. (2nd printing). The Ronald press co., 1917.