APA (7th ed.) Citation

Smith, C. S. (1973). How to get big results from a small advertising budget. Hawthorn Books.

Chicago Style (17th ed.) Citation

Smith, Cynthia S. How to Get Big Results from a Small Advertising Budget. New York: Hawthorn Books, 1973.

MLA (9th ed.) Citation

Smith, Cynthia S. How to Get Big Results from a Small Advertising Budget. Hawthorn Books, 1973.