460 secrets of advertising experts ; key ideas on: copy, creative thinking, layout, media, marketing, merchandising, outdoor packaging, production, retailing, research, and sales promotion; plus a profile of successful work-habits.

Bibliographic Details

Main Author:	Pleuthner, Willard Augustus
Format:	Book
Language:	English
Published:	Edinburgh, New York : T. Nelson, [1961]
Subjects:	Advertising.