APA (7th ed.) Citation

Pleuthner, W. A. (1961). 460 secrets of advertising experts: Key ideas on: copy, creative thinking, layout, media, marketing, merchandising, outdoor packaging, production, retailing, research, and sales promotion; plus a profile of successful work-habits. T. Nelson.

Chicago Style (17th ed.) Citation

Pleuthner, Willard Augustus. 460 Secrets of Advertising Experts: Key Ideas on: Copy, Creative Thinking, Layout, Media, Marketing, Merchandising, Outdoor Packaging, Production, Retailing, Research, and Sales Promotion; Plus a Profile of Successful Work-habits. Edinburgh, New York: T. Nelson, 1961.

MLA (9th ed.) Citation

Pleuthner, Willard Augustus. 460 Secrets of Advertising Experts: Key Ideas on: Copy, Creative Thinking, Layout, Media, Marketing, Merchandising, Outdoor Packaging, Production, Retailing, Research, and Sales Promotion; Plus a Profile of Successful Work-habits. T. Nelson, 1961.