APA (7th ed.) Citation

Payne, R. J., & Heyer, R. J. (1969). Discovery in advertising. Paulist Press.

Chicago Style (17th ed.) Citation

Payne, Richard J., and Robert J. Heyer. Discovery in Advertising. Paramus, N.J.: Paulist Press, 1969.

MLA (9th ed.) Citation

Payne, Richard J., and Robert J. Heyer. Discovery in Advertising. Paulist Press, 1969.