Management of the advertising function /

Bibliographic Details
Main Author:	Oxenfeldt, Alfred Richard, 1917-
Other Authors:	Swan, Carroll J.
Format:	Book
Language:	English
Published:	Belmont, Calif. : Wadsworth Pub. Co., [1964]
Subjects:	Advertising > Costs.

Description
Physical Description:	viii, 88 pages : illustrations ; 23 cm.
Bibliography:	Bibliographical footnotes.