Marketing, sales promotion, and advertising /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati :
South-western Pub. Co.,
[1965]
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: | Previous editions, by Edward James Rowse [and others] were published under title: Fundamentals of advertising. |
|---|---|
| Physical Description: | x, 613 pages : illustrations (part color) map. ; 24 cm. |