Principles of advertising /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, London :
McGraw-Hill book company, inc.,
1937.
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| Edition: | 1st ed. |
| Subjects: |
| Physical Description: | xv, 541 pages : illustrations, diagrams ; 24 cm. |
|---|---|
| Bibliography: | "Bibliography and suggested collateral readings": pages 483-493. |