APA (7th ed.) Citation

Nixon, H. K. (1937). Principles of advertising. McGraw-Hill book company, inc..

Chicago Style (17th ed.) Citation

Nixon, H. K. Principles of Advertising. New York, London: McGraw-Hill book company, inc., 1937.

MLA (9th ed.) Citation

Nixon, H. K. Principles of Advertising. McGraw-Hill book company, inc., 1937.