APA (7th ed.) Citation

Reich, K. E., & Neff, D. C. (1972). Customer profitability analysis: A tool for improving bank profits. Bank Administration Institute.

Chicago Style (17th ed.) Citation

Reich, Kenneth E., and Dennis C. Neff. Customer Profitability Analysis: A Tool for Improving Bank Profits. Park Ridge, Ill.: Bank Administration Institute, 1972.

MLA (9th ed.) Citation

Reich, Kenneth E., and Dennis C. Neff. Customer Profitability Analysis: A Tool for Improving Bank Profits. Bank Administration Institute, 1972.