Early development and conceptualization of the field of marketing /

Bibliographic Details
Other Authors: Assael, Henry
Format: Book
Language:English
Published: New York : Arno Press, 1978.
Series:Century of marketing.
Subjects:
Description
Item Description:A collection of selections reprinted from various sources published 1901-1960.
Physical Description:161 pages in various pagings : illustrations ; 24 cm.
ISBN:0405111886 :