APA (7th ed.) Citation

Assael, H. (1978). Early development and conceptualization of the field of marketing. Arno Press.

Chicago Style (17th ed.) Citation

Assael, Henry. Early Development and Conceptualization of the Field of Marketing. New York: Arno Press, 1978.

MLA (9th ed.) Citation

Assael, Henry. Early Development and Conceptualization of the Field of Marketing. Arno Press, 1978.

Warning: These citations may not always be 100% accurate.