The advertising budget : preparation, administration and control /

Bibliographic Details
Main Author:	Kelly, Richard J.
Corporate Author:	Association of National Advertisers. Advertising Administration Control Committee
Other Authors:	Ahlgren, Herbert A.
Format:	Book
Language:	English
Published:	[New York] : Association of National Advertisers, [1967]
Subjects:	Budget in business. Advertising.

Description
Item Description:	"Prepared under the direction of the A.N.A. Advertising Administration Control Committee."
Physical Description:	ix, 290 pages : illustrations ; 29 cm.