Cover Image

Essentials of consumer behavior /

Bibliographic Details
Main Author: Block, Carl E.
Other Authors: Roering, Kenneth J., Engel, James F.
Format: Book
Language:English
Published: Hinsdale, Ill. : Dryden Press, [1976]
Subjects:
Consumers.
Marketing research.
Description
Item Description:"Based on Engel, Kollat, and Blackwell's: Consumer behavior."
Physical Description:xv, 414 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0030897033