Marketing strategy and management /

Bibliographic Details
Main Author:	Constantin, James A.
Other Authors:	Evans, Rodney E., Morris, Malcolm L.
Format:	Book
Language:	English
Published:	Dallas : Business Publications, 1976.
Subjects:	Marketing > Management. Marketing.

Description
Physical Description:	xxiii, 524 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0256016941