APA (7th ed.) Citation

Cooper, R. G. (1986). Winning at new products. Addison-Wesley Pub. Co..

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products. Reading, Mass.: Addison-Wesley Pub. Co., 1986.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products. Addison-Wesley Pub. Co., 1986.

Warning: These citations may not always be 100% accurate.