Cover Image

What every manager needs to know about marketing /

Bibliographic Details
Other Authors: Freiman, David J.
Format: Book
Language:English
Published: New York, NY : AMACOM, [1986]
Series:Essentials of management series (New York, N.Y.)
Subjects:
Marketing.
Description
Item Description:"Excerpted from the AMA management handbook, second edition, William K. Fallon, general editor."
Includes index.
Physical Description:280 pages : illustrations ; 23 cm.
ISBN:081447666X (pbk.) :