Cover Image

Advertising financial products and services : proven techniques and principles for banks, investment firms, insurance companies, and their agencies /

Bibliographic Details
Main Author: Benn, Alec, 1918-
Format: Book
Language:English
Published: New York : Quorum Books, 1986.
Subjects:
Bank marketing.
Financial institutions > Marketing.
Insurance companies > Marketing.
Description
Item Description:Spine title: Advertising financial products & services.
Includes index.
Physical Description:xii, 231 pages : illustrations ; 25 cm.
ISBN:0899301037 (lib bdg. : alk. paper)