APA (7th ed.) Citation

Benn, A. (1986). Advertising financial products and services: Proven techniques and principles for banks, investment firms, insurance companies, and their agencies. Quorum Books.

Chicago Style (17th ed.) Citation

Benn, Alec. Advertising Financial Products and Services: Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies. New York: Quorum Books, 1986.

MLA (9th ed.) Citation

Benn, Alec. Advertising Financial Products and Services: Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies. Quorum Books, 1986.