APA (7th ed.) Citation

Gossage, H. L., Rotzoll, K. B., Graham, J., & Mussey, J. B. (1986). Is there any hope for advertising? University of Illinois Press.

Chicago Style (17th ed.) Citation

Gossage, Howard Luck, Kim B. Rotzoll, Jarlath Graham, and June Barrows Mussey. Is There Any Hope for Advertising? Urbana: University of Illinois Press, 1986.

MLA (9th ed.) Citation

Gossage, Howard Luck, et al. Is There Any Hope for Advertising? University of Illinois Press, 1986.