Bank marketing handbook : how to compete in the financial services industry /

Bibliographic Details
Main Author: McMahon, Robert J., 1923-
Format: Book
Language:English
Published: Boston : Bankers Pub. Co., [1986]
Subjects:
Description
Item Description:Includes index.
Physical Description:xviii, 339 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 321-323.
ISBN:087267102X :