APA (7th ed.) Citation

Gilligan, C., & Hird, M. (1986). International marketing: Strategy and management. Croom Helm.

Chicago Style (17th ed.) Citation

Gilligan, Colin, and Martin Hird. International Marketing: Strategy and Management. London ; Dover N.H.: Croom Helm, 1986.

MLA (9th ed.) Citation

Gilligan, Colin, and Martin Hird. International Marketing: Strategy and Management. Croom Helm, 1986.