Cover Image

Industrial marketing : a German-American perspective /

Bibliographic Details
Other Authors: Backhaus, Klaus, Wilson, David T.
Format: Book
Language:English
Published: Berlin ; New York : Springer-Verlag, [1986]
Subjects:
Industrial marketing > Research > United States.
Industrial marketing > Research > Germany (West)
Description
Physical Description:viii, 373 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographies.
ISBN:0387161147 (U.S.)