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Introduction to marketing management ; text and cases /

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Bibliographic Details
Main Author: Rewoldt, Stewart H. (Stewart Henry), 1922-1979
Other Authors: Scott, James D. (James Dacon), Warshaw, Martin R.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1973.
Edition:Rev. ed.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Description
Item Description:On spine: Marketing management.
Physical Description:xv, 825 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0256014426