Cover Image

Pioneering new products : a market survival guide /

Bibliographic Details
Main Author:	Bobrow, Edwin E.
Other Authors:	Shafer, Dennis W.
Format:	Book
Language:	English
Published:	Homewood, Ill. : Dow Jones-Irwin, [1987]
Subjects:	Marketing. New products.

Description
Physical Description:	viii, 234 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.