Cover Image

Consumer market research handbook /

Show other versions (2)
Bibliographic Details
Other Authors: Worcester, Robert M., Downham, John
Format: Book
Language:English
Published: Amsterdam ; New York : North-Holland ; 1986.
Edition:3rd rev. and enl. ed.
Subjects:
Marketing research.
Description
Item Description:Includes index.
Physical Description:ix, 840 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 773-801.
ISBN:0444876936 (U.S.)
0444700234 (U.S. : pbk. : set)
0444700218 (U.S. : pbk. : v. 1)
0444700226 (U.S. : pbk. : v. 2)