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Perspectives on methodology in consumer research /

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Bibliographic Details
Other Authors: Brinberg, David, Lutz, Richard John, 1947-
Format: Book
Language:English
Published: New York : Springer-Verlag, [1986]
Subjects:
Consumers > Research.
Marketing research.
Motivation research (Marketing)
Description
Physical Description:xi, 301 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0387962387 :