Cover Image

The marketing workbench : using computers for better performance /

Bibliographic Details
Main Author: McCann, John M.
Format: Book
Language:English
Published: Homewood, Ill. : Dow Jones-Irwin, [1986]
Subjects:
Marketing > Management > Data processing.
Description
Item Description:Includes index.
Physical Description:xvi, 259 pages ; 23 cm.
ISBN:087094763X (pbk.)