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Marketing today : a basic approach /

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Bibliographic Details
Main Author: Schwartz, David Joseph
Format: Book
Language:English
Published: New York : Harcourt Brace Jovanovich, [1977]
Edition:2d ed.
Subjects:
Marketing.
Description
Physical Description:xxiii, 747 pages, 56 unnumbered pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0155550861