APA (7th ed.) Citation

Schwartz, D. J. (1977). Marketing today: A basic approach (2d ed.). Harcourt Brace Jovanovich.

Chicago Style (17th ed.) Citation

Schwartz, David Joseph. Marketing Today: A Basic Approach. 2d ed. New York: Harcourt Brace Jovanovich, 1977.

MLA (9th ed.) Citation

Schwartz, David Joseph. Marketing Today: A Basic Approach. 2d ed. Harcourt Brace Jovanovich, 1977.