rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: marketing concept in action
    sub title: proceedings [of the] 47th national conference [of the] American Marketing Association, June 15-17, 1964, Dallas, Texas
  name:
    name part: American Marketing Association
    role:
      role term: creator
  name:
    name part: Kaplan, Robert M. (Robert Marshall)
    name part: 1936-
  type of resource: text
  genre: bibliography
  genre: conference publication
  origin info:
    place:
      place term: ilu
    date issued: 1964
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxviii, 942 pages : illustrations ; 24 cm.
  note: Edited by Robert M. Kaplan.
  note: Includes bibliographical references.
  subject:
    topic: Marketing
    genre: Congresses
  record info:
    record content source: GPM
    record creation date: 760616
    record change date: 20151215104808.0
    record identifier: in00000426803