The marketing concept in action ; proceedings [of the] 47th national conference [of the] American Marketing Association, June 15-17, 1964, Dallas, Texas /
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| Format: | Book |
| Language: | English |
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Chicago :
The Association,
[1964]
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| Physical Description: | xxviii, 942 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |