New product development : what really works /

Bibliographic Details
Main Author: Gruenwald, George
Format: Book
Language:English
Published: Chicago, IL : Crain Books, [1985]
Subjects:
Description
Item Description:Includes index.
Physical Description:xvii, 414 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 399-400.
ISBN:0872510859 :