APA (7th ed.) Citation

Gruenwald, G. (1985). New product development: What really works. Crain Books.

Chicago Style (17th ed.) Citation

Gruenwald, George. New Product Development: What Really Works. Chicago, IL: Crain Books, 1985.

MLA (9th ed.) Citation

Gruenwald, George. New Product Development: What Really Works. Crain Books, 1985.