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Marketing factors in the evaluation of exercise/fitness programs : an examination of core and fringe participation by importance-performance analysis /

Bibliographic Details
Main Author: Warnick, Rodney B. (Rodney Benson), 1953-
Format: Thesis Microform Book
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 1983.
Subjects:
Physical fitness centers > Evaluation.
Community centers > Marketing.
Description
Item Description:Vita.
Microform.
Physical Description:xi, 203 leaves : illustrations
Bibliography:Bibliography: leaves 176-183.